GameKnight vs. Cards Against Humanity
Here at GameKnight, we find ourselves in a really strange and
perplexing situation. We are continually getting requests for the card game,
Cards Against Humanity. In general, we get all kinds of requests for games
that are old, out of print, have limited availability, have limited
distribution, have dedicated retailers, are back ordered, are having supply
issues and so on. It is one of the challenges we face daily. We do our best
to track down everyone’s request, and keep a record of your requests for
when we do.
The Cards Against Humanity situation is unique. We get more
requests for this game than any other game we stock. However, the company
that makes it does not sell to retailers or distributors. The only way you
can get it is to purchase it through them over the internet. They have been
telling us now for over a year that they will eventually have wholesale
options to sell to us, and while we have waited patiently for them to do so,
there is no indication that this is going to happen any time soon.
GameKnight has had the game before. We made a purchase and
they sent us some games. Then they changed their minds and won’t do so
anymore. I have tried to purchase this game under different names, but it
would appear they have flagged my credit cards and mailing addresses. I have
purchased copies from friends, but this channel of getting games will also
close once they see certain people buying multiple copies of the game
multiple times. They are sticking to a policy of not selling to retailers
Here are some excerpts from the FAQ on their website:
Where can I buy Cards Against Humanity?
Cards Against Humanity is only available online in the U.S. and Canada. We
always sell the main game for $25 and the expansions for $10.
How do I play Cards Against Humanity?
Read the fucking rules.
Why do I see Cards Against Humanity being sold for a higher price than $25?
Sometimes resellers buy copies from us and jack up the price. It sucks, but
there's nothing we can do to stop them. We hope you don't buy Cards Against
Humanity from a shady reseller - it only helps them buy more of our games
and raise the price further.
Is there wholesale pricing for Cards Against Humanity? Can I sell it in my
We don't offer wholesale pricing for Cards Against Humanity yet. Our
business strategy is to sell the game directly to consumers. If you own an
independent game store and would like to sell Cards Against Humanity when
wholesale pricing is available, please contact us at
What they think of us
So what we have here is company that is painting all
retailers with the same brush. Their FAQ used to say “blah blah blah
unscrupulous retailers blah blah blah”. They’ve changed it since I last
visited their website, now we’re all just ‘shady resellers’. So they seem to
think because we sell things for profit that makes us unscrupulous. Well,
they don’t have a very good grasp of economics if they think I can buy it
for $25 and sell it for $25. Shipping stock isn’t free, my employees don’t
work for free, the City of Winnipeg doesn’t give me free tax exemptions for
either property or business, the bank isn’t paying my building mortgage for
free, and so on. So yes, we are a for profit business. I need the profit to
pay my expenses, otherwise we would not exist.
What we think of them
Not much. I am frustrated by their policies and frustrated
every time I have to explain this to my customers. It is hard not to sound
bitter to those innocent folks who just want to come in and purchase this
game. I feel like I am constantly wasting my breath with every answer I give
to someone about this. What the Cards Against Humanity people fail to
understand is there are plenty of people who are perfectly fine with paying
for this game in their local game store, even if the price is higher. There
are plenty of people without credit cards who can’t buy it online. There are
plenty of people who do not trust providing their information to online
sellers, and so on. When we had the game, we were selling it for $50, double
what they sell it for. But it was all over ebay for $65. So they seem to
have a problem with a game store selling it for more than $25, but any
individual can buy it and resell it and there’s no issue? Seems they are
hypocrites as well.
What we are going to do about it: options
So here is the crunch of it all – what can we do about it?
People are not going to stop asking us for it, and I don’t feel like wasting
any more breath explaining it. I would like to sell this game, and any price
people are willing to pay for is simply free-market enterprise. If someone
doesn’t want to purchase it from us for $50, they can go and buy it online
for $25. The same goes for any other game we sell. I look at games like
Settlers of Catan, which we sell for $39.99. I’ve seen it in stores selling
for as high as $54.99, and as low as $2.00 (Value Village, and it was an
open copy). There are plenty of online stores that sell stuff cheaper than
we do, but there plenty of problems with buying on line – time for delivery
(4-6 weeks or more), saying they have it in stock and they take your money
and make you wait until they have it, shipping you the wrong thing, shipping
you damaged merchandise, shipping it to the wrong address, and so on. Sure
most things show up on time with no problems, but you know when you leave
our store with a game that you have it whole, complete, and right now.
So here are our options:
1. Ignore it and hope it goes away – Uhh I don’t think it
2. Refer customers to the Cards Against Humanity website
and tell them they can download it for free – sure, we’ve been doing this.
We’ve been finding most people do not want to do the work of printing and
cutting out the cards to make a ‘free’ game. Besides, most people don’t want
a bunch of misshapen home-made cards. Most people want a professionally made
product that comes in a box designed to hold it.
3. Keep telling customers that we can’t get it because the
Cards Against Humanity folks won’t sell it to us – This wastes our time, and
in no way helps the customer, and in no way makes us look good at all.
4. Wait for Cards Against Humanity to set up wholesale –
we’ve been waiting over a year for them to set up wholesale. While they say
they will, and they’ve taken our information to contact as such a time as
they see fit in the future, I don’t honestly think they will until the sales
of their game start falling. At such a time it won’t matter to us if we do
as the hype around this game will be gone, as will the sales potential.
5. Tell the customer we refuse to sell it for moral reasons
– C’mon, really?
6. Keep scheming to get some copies of this game – sure.
See below for our newest answer to this problem situation.
7. Sell the customers something else – sure , Personally
Incorrect is a good alternative.
Personally Incorrect, the appalling game that will make you hate what
you think and love what you play!
Ever played a party game that just got more and more offensive through the
night? Me too! So instead we decided to start one that way. This game is
sexist, ageist, racist, and downright dirty. Basically if you get offended
by anything, go play some other lame game!
Not only do you get to make up absolutely outrageous allegations, but you
get to make them up about someone sitting right at your table! If you're
playing with close friends - watch out! Inside jokes and embarrassing facts
might just take center stage.
Unlike similar games where the question reader is king and decides who
handed over the best answer, all players except for the reader get to vote
with the reader acting only as a tie breaker.
This game sells for $23.99 and is every bit as funny in that appalling
sort of way that Cards Against Humanity is. The fact we can sell it for less
than Cards Against Humaity and profit while doing so shows you that Cards
Against Humanity is really over priced at $25, and they themselves are a
‘shady reseller’, keeping a huge profit margin for themselves instead of
letting games store make a few bucks selling it.
Help us out – our answer to the dilemma
that is Cards Against Humanity
So we’ve been waiting patiently for them to set up wholesale
with no success, and are having trouble buying it from any source that can
get the games to us. We are now turning to you, our customers.
GameKnight has been buying and selling both new and used
merchandise for over 10 years now. Generally we prefer to sell new items
sourced from proper distributors, but we also take product in trade as well
as buy it for cash. A good example is Magic the Gathering cards, which we
also do a brisk trade in. You bring us the cards you don’t want, and we buy
them for fair market value. We’ve bought board games, miniatures, hand
crafted items, and other things as well. Now we’re going to get a bit more
active in this kind of trade, and we’re making a pitch to you to bring us
new, sealed games of Cards Against Humanity.
We will buy new, sealed copies of Cards Against Humanity from
you for $45 cash. Yes, thats right, you can buy
it directly from Amazon and Cards Against humanity for $25-35, and sell it
to us for $45, making you $10-20 in cold hard cash for each copy you sell us. Buy
4 of them whan you order, sell us 3 of them when they get to you, you’ve
made a good chunk of change. You essentially get your copy for free and have money left over
for coffee or slurpees.
We’ll also buy any of the expansions for $13.
GameKnight will sell the Base game for $55. We’ll take that
$10 profit we make and pay our staff, our municipal taxes, our mortgage on
the building, buy toilet paper for our bathrooms (which we don’t charge you
to use), buy new chairs for our gaming room, and maybe some pizza for a
staff meeting (where we will mock Cards Against Humanity and their stupid
policies). We’ll also sell the expansions for $20.
So what’s the catch? Not much really. We’re going to keep
buying them until we have 50 units in our store. At that
point I will wait for the game to sell down before buying more. Supply and
demand will dictate what we do with this new policy. As the demand for the
games changes, we will update this policy and post it clearly on our web
site and facebook page. If Cards Against Humanity responds by selling us the
game, or giving it to the distributors to sell to us, this policy will
Games we are also willing to buy (new, in
plastic shrink wrap):
War of the Ring Collector’s Edition - $800
Betrayal at House on the Hill - $30